How server-side tracking enhances data accuracy in GA4
Have you ever noticed that the number of conversions displayed in your reports is smaller than the actual amount shown in the CRM? If yes, you should have already gone […]
Beyond Accuracy: How to Evaluate Unsupervised Models for Reliable Data Insights
Unsupervised learning is a form of machine learning that identifies patterns and structures in data without relying on labelled examples or predefined outcomes. That is both its greatest strength and its biggest […]
Data Quality is not difficult – how automation simplifies
When companies start collecting more data, data quality eventually becomes a topic of discussion. With more plants in your garden, maintenance is a larger responsibility. It is good to be […]
Unlocking Data Potential: Role of a Product Owner in Data Teams
In the ever-evolving landscape of data science and analytics, organisations are recognising the need for a holistic and strategic approach to manage their data and turn it into value. One […]
Getting started with Dataform: tips and tricks to make you more confident
Now that we have decided to switch from Dataform to DBT, how do we get started? Starting to use a new tool always comes with some hurdles. We definitely came […]
You should filter out useless traffic, here’s how to!
Useless traffic, be it bot or developer traffic, can be a major issue for data analysts. Certain traffic can be considered useless if it is not representative of actual user […]
Simplifying Machine Learning: Less is More
As businesses across the globe accelerate their digitalisation efforts, they are increasingly captivated by the power of artificial intelligence (AI) and machine learning (ML). Companies, especially those new to AI […]
Analytics for a Better World
I, Sophie, attended the Analytics for a Better World (ABW) annual conference at Amsterdam Business School on May 24th. This event brought together speakers and panelists from different groups: nonprofits, […]
A/B testing: In statistics we trust
Although the simple mention of the word ‘statistics’ might make your skin crawl, statistics are an essential tool of A/B testing. We created a simple cheat sheet to help you […]
Don’t focus on time-on-site
At The Data Story we try to make data understandable. To us, that is one of the most important aspects of turning data into gold. Once you understand what the […]
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