Data Stories

Data story

Using more than one reporting tool – Hybrid setup

Why do we need one reporting tool, and not a single source of truth? So, we can create the hybrid reporting setup. Over the last few months, we received a lot of …

Verder lezen
Data story

Clustering users based on interaction categories

Once we know a user’s interests, it is much easier to target them personally, likely also more effectively. With this goal in mind we made an attempt to cluster users based on …

Verder lezen
Dashboard

2-20-200 dashboard rule: a perfect storyline for your dashboard

The 2-20-200 dashboard rule: a perfect storyline for your dashboard This blog will be a short one. We’re currently highlighting a lot of the techniques and tricks we’re using to make our …

Verder lezen
Dashboard

Data Visualization: a (mental) breakdown on how we perceive data 2/5

Data Visualization: a (mental) breakdown on how we perceive data 2/5 In our last blog we described the importance of drawing attention to the right aspects of your visualization and how findings …

Verder lezen
Dashboard

Data Visualization: a (mental) breakdown on how we perceive data 1/5

Data Visualization: a (mental) breakdown on how we perceive data 1/5 At The Data Story we pay a lot of attention to how we present data as it is quite a challenge …

Verder lezen
Data story

Need to know what is going on?

Need to know what is going on? The world has changed a lot and so did most online businesses. Therefore we thought it would come in handy to have an overview of …

Verder lezen
Data story

Ecommerce Personalization Strategy (Guest blog on CXL)

Ecommerce Personalization Strategy (Guest blog on CXL) For CXL we wrote a (quite lengthy) blog post: Ecommerce Personalization Strategy: A Stepwise Approach In the blogpost we describe the steps we think you should …

Verder lezen
Data studio

Visualizing trending productSKU’s in a dashboard

Visualizing trending product SKU’s in a dashboard In our last blog we’ve shared a code that calculates trend measures based on a standard Google Analytics export schema. If you haven’t read it …

Verder lezen
Analysis

Analyzing trends in search keywords

Analyzing trends in search keywords And here it is, our very first own blogpost! As already mentioned in the announcement of our new site, we will use this blog to share interesting …

Verder lezen
Personalisation

Talking about personalisation at the CRO café

Talking about personalisation at the CRO café At The Conference formerly known as Conversion Hotel 2019 (CH2019) I had the honor and pleasure to be part of a panel discussion about personalisation …

Verder lezen
nl_NLNederlands