Data stories

Analytics for a Better World
Data stories

Analytics for a Better World

I, Sophie, attended the Analytics for a Better World (ABW) annual conference at Amsterdam Business School on May 24th. This event brought together speakers and panelists from different groups: nonprofits,...
GA4
Data stories

GA4 Data Alerts in Slack

In this blogpost you will read about a Data Alerts system in Slack: a Slackbot that alerts users when it finds inconsistencies in data, using predefined BigQuery queries. After a...
a/b test
Data stories

A/B testing: In statistics we trust

Although the simple mention of the word ‘statistics’ might make your skin crawl, statistics are an essential tool of A/B testing. We created a simple cheat sheet to help you...
time-on-site
Data stories

Don't focus on time-on-site

At The Data Story we try to make data understandable. To us, that is one of the most important aspects of turning data into gold. Once you understand what the...
Product experimenting
Data stories

Product experimenting: which test should you choose?

Navigating the world of Product experimenting can sometimes be challenging. Which test should you choose? How many users should you have in it? How do you make sure your results...
Attribution modeling explained
Data stories

Attribution Modeling explained:

Since we are a Data Agency, we get many requests about Attribution Modeling. We agree, it’s definitely possible to make a lot of fancy models using data. In many cases...
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