Data Stories
Using more than one reporting tool – Hybrid setup
Why do we need one reporting tool, and not a single source of truth? So, we can create the hybrid reporting setup. Over the last few months, we received a lot of …
Clustering users based on interaction categories
Once we know a user’s interests, it is much easier to target them personally, likely also more effectively. With this goal in mind we made an attempt to cluster users based on …
2-20-200 dashboard rule: a perfect storyline for your dashboard
The 2-20-200 dashboard rule: a perfect storyline for your dashboard This blog will be a short one. We’re currently highlighting a lot of the techniques and tricks we’re using to make our …
Data Visualization: a (mental) breakdown on how we perceive data 2/5
Data Visualization: a (mental) breakdown on how we perceive data 2/5 In our last blog we described the importance of drawing attention to the right aspects of your visualization and how findings …
Data Visualization: a (mental) breakdown on how we perceive data 1/5
Data Visualization: a (mental) breakdown on how we perceive data 1/5 At The Data Story we pay a lot of attention to how we present data as it is quite a challenge …
Need to know what is going on?
Need to know what is going on? The world has changed a lot and so did most online businesses. Therefore we thought it would come in handy to have an overview of …
Ecommerce Personalization Strategy (Guest blog on CXL)
Ecommerce Personalization Strategy (Guest blog on CXL) For CXL we wrote a (quite lengthy) blog post: Ecommerce Personalization Strategy: A Stepwise Approach In the blogpost we describe the steps we think you should …
Visualizing trending productSKU’s in a dashboard
Visualizing trending product SKU’s in a dashboard In our last blog we’ve shared a code that calculates trend measures based on a standard Google Analytics export schema. If you haven’t read it …
Analyzing trends in search keywords
Analyzing trends in search keywords And here it is, our very first own blogpost! As already mentioned in the announcement of our new site, we will use this blog to share interesting …
Talking about personalisation at the CRO café
Talking about personalisation at the CRO café At The Conference formerly known as Conversion Hotel 2019 (CH2019) I had the honor and pleasure to be part of a panel discussion about personalisation …
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