With AI becoming more and more popular, its usage as a technology as well as a buzzword is growing ever so quickly. Even so, the title of this blog contains...
Unlocking Data Potential: Role of a Product Owner in Data Teams
In the ever-evolving landscape of data science and analytics, organisations are recognising the need for a holistic and strategic approach to manage their data and turn it into value. One...
What is Server-side tagging in Google Tag Manager?
You’ve probably heard about Server-side tagging and might be wondering “What is it exactly?” and “How is it any different than the current Google Tag Manager setup?”. This blog will...
In a world saturated with data, the ability to make the best use of it, is not always straight forward and it is a defining factor in the competitive landscape...
Recent research by Salesforce shows that a lot of companies still have issues getting value out of their data. In our opinion a big part of a (partial) solution to...
Getting started with Dataform: tips and tricks to make you more confident
Now that we have decided to switch from Dataform to DBT, how do we get started? Starting to use a new tool always comes with some hurdles. We definitely came...