Product experimenting: which test should you choose?
Navigating the world of Product experimenting can sometimes be challenging. Which test should you choose? How many users should you have in it? How do you make sure your results […]
Attribution Modeling explained:
Since we are a Data Agency, we get many requests about Attribution Modeling. We agree, it’s definitely possible to make a lot of fancy models using data. In many cases […]
ChatGPT is like a child, and that should comfort you!
Wow, did we just say that ChatGPT is like a child!? Why is something that can do such amazingly smart things and learn and improve on the go being compared […]
Standing at the dawn of revolution with ChatGPT
“As I stood at the edge of the bustling city, the sun was just starting to peek over the horizon. The sky was awash with vibrant colors, and the air […]
Using more than one reporting tool – Hybrid setup
Why do we need one reporting tool, and not a single source of truth? So, we can create the hybrid reporting setup. Over the last few months, we received a […]
Clustering users based on interaction categories
Once we know a user’s interests, it is much easier to target them personally, likely also more effectively. With this goal in mind we made an attempt to cluster users […]
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