What is Server-side tagging in Google Tag Manager?
You’ve probably heard about Server-side tagging and might be wondering “What is it exactly?” and “How is it any different than the current Google Tag Manager setup?”. This blog will […]
Why Bother with Data Maturity Models?
In a world saturated with data, the ability to make the best use of it, is not always straight forward and it is a defining factor in the competitive landscape […]
Unlocking Data Value with MDMA
Recent research by Salesforce shows that a lot of companies still have issues getting value out of their data. In our opinion a big part of a (partial) solution to […]
Choosing the right path: following the Dataform trail
In the dense forest that data science can often be, finding a way through can be cumbersome. Although this forest is not made up of decision trees, making choices is […]
Simplifying Machine Learning: Less is More – PART 2
In part 1 on simplifying machine learning we talked about the pitfalls of complex models and why opting for simpler models is more often than not the right thing to […]
GA4 Data Alerts in Slack
In this blogpost you will read about a Data Alerts system in Slack: a Slackbot that alerts users when it finds inconsistencies in data, using predefined BigQuery queries. After a […]
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