Data stories

clean ai
Data stories

AI needs clean, high-quality data - here’s why

With AI becoming more and more popular, its usage as a technology as well as a buzzword is growing ever so quickly. Even so, the title of this blog contains...
Product Owner
Data stories

Unlocking Data Potential: Role of a Product Owner in Data Teams

In the ever-evolving landscape of data science and analytics, organisations are recognising the need for a holistic and strategic approach to manage their data and turn it into value. One...
BLOGuit
Data stories

What is Server-side tagging in Google Tag Manager?

You’ve probably heard about Server-side tagging and might be wondering “What is it exactly?” and “How is it any different than the current Google Tag Manager setup?”. This blog will...
Data Maturity Models
Data stories

Why Bother with Data Maturity Models?

In a world saturated with data, the ability to make the best use of it, is not always straight forward and it is a defining factor in the competitive landscape...
Data value
Data stories

Unlocking Data Value with MDMA

Recent research by Salesforce shows that a lot of companies still have issues getting value out of their data. In our opinion a big part of a (partial) solution to...
Help starting Dataform
Data stories

Getting started with Dataform: tips and tricks to make you more confident

Now that we have decided to switch from Dataform to DBT, how do we get started? Starting to use a new tool always comes with some hurdles. We definitely came...
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