Ecommerce Personalization Strategy (Guest blog on CXL)

Table of Contents

Ecommerce Personalization Strategy (Guest blog on CXL)

For CXL we wrote a (quite lengthy) blog post: Ecommerce Personalization Strategy: A Stepwise Approach

In the blogpost we describe the steps we think you should take to work towards personalization. When companies want to develop their first personalized experiences they often start with AI and machine learning solutions. While it’s tempting, we still believe in a stepwise approach to learn which personalization strategies work for your customers. By keeping it simple you will fail (and therefore learn) faster. This is critical for any optimization process and therefore also applies to personalization.

Let us know what you think about it

More Data stories

BLOG_afbw2
Data stories

Analytics for a Better World

For the second year in a row, our team-member Sophie Caro attended the Analytics for a Better World conference on May 14th. Nowadays, analytics play an important role in increasing...
BLOGquality (1)
Data stories

Building High Performance Data & Analytics Teams

When we work together with our partners, we often assist them in building a data team. Numerous screenings and interviews all demonstrate one thing: finding the right candidate for the...
Data quality
Data stories

Data Quality is not difficult - how automation simplifies

When companies start collecting more data, data quality eventually becomes a topic of discussion. With more plants in your garden, maintenance is a larger responsibility. It is good to be...
clean ai
Data stories

AI needs clean, high-quality data - here’s why

With AI becoming more and more popular, its usage as a technology as well as a buzzword is growing ever so quickly. Even so, the title of this blog contains...
Product Owner
Data stories

Unlocking Data Potential: Role of a Product Owner in Data Teams

In the ever-evolving landscape of data science and analytics, organisations are recognising the need for a holistic and strategic approach to manage their data and turn it into value. One...
BLOGuit
Data stories

What is Server-side tagging in Google Tag Manager?

You’ve probably heard about Server-side tagging and might be wondering “What is it exactly?” and “How is it any different than the current Google Tag Manager setup?”. This blog will...
nl_NLNederlands