GA4 Measurement Protocol: Sending Server-Side Events with Webhooks
Have you ever wondered how to see refunds in GA4 or how to add (dis)qualified leads to GA4? This is where the GA4 Measurement Protocol really shines. The GA4 Measurement...
It’s Monday morning. You take a sip of your first coffee and open Looker Studio as the weekly marketing performance meeting begins. Everyone is eagerly waiting for the numbers. You...
2-20-200 dashboard rule: a perfect storyline for your dashboard
The 2-20-200 dashboard rule: a perfect storyline for your dashboard This blog will be a short one. We’re currently highlighting a lot of the techniques and tricks we’re using to...
Data Visualization: a (mental) breakdown on how we perceive data 2/5
Data Visualization: a (mental) breakdown on how we perceive data 2/5 In our last blog we described the importance of drawing attention to the right aspects of your visualization and...
Data Visualization: a (mental) breakdown on how we perceive data 1/5
Data Visualization: a (mental) breakdown on how we perceive data 1/5 At The Data Story we pay a lot of attention to how we present data as it is quite...
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