Why GA4 classifies Google Ads traffic as (Organic) and how to fix it
If you rely on Google Analytics 4 (GA4) and noticed that some of your Google Ads traffic is showing up under the campaign name “(organic)”, you might be wondering why […]
Five Ways to Enhance Your First-party Data Strategy
Google planned on phasing out third-party cookies due to issues mainly concerning privacy, at the end of 2024. However, they have postponed this phase-out once again, giving businesses (and Google) […]
European Women in Technology 2024 – Part 2
On May 26th and 27th, our team members Yvette and Sophie attended the 2024 installment of European Women In Technology. This event’s main purpose is to share ideas and discuss […]
European Women in Technology 2024 – Part 1
On May 26th and 27th, our team members Yvette and Sophie attended the 2024 installment of European Women In Technology. This event’s main purpose is to share ideas and discuss […]
An algorithm for automatic data analysis, explained with a hint of orange
Over the past few months, The Data Story has had its first intern! Dorian is now finishing his Master’s in Data Science with a graduation project, also at The Data […]
Analytics for a Better World
For the second year in a row, our team-member Sophie Caro attended the Analytics for a Better World conference on May 14th. Nowadays, analytics play an important role in increasing […]
Building High Performance Data & Analytics Teams
When we work together with our partners, we often assist them in building a data team. Numerous screenings and interviews all demonstrate one thing: finding the right candidate for the […]
AI needs clean, high-quality data – here’s why
With AI becoming more and more popular, its usage as a technology as well as a buzzword is growing ever so quickly. Even so, the title of this blog contains […]
What is Server-side tagging in Google Tag Manager?
You’ve probably heard about Server-side tagging and might be wondering “What is it exactly?” and “How is it any different than the current Google Tag Manager setup?”. This blog will […]
Why Bother with Data Maturity Models?
In a world saturated with data, the ability to make the best use of it, is not always straight forward and it is a defining factor in the competitive landscape […]
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