How to build a production-ready marketing data pipeline for Google Ads using Dataform
Now is the time to invest in a solid data warehouse. How? Shift to a ELT (Extract, Load, Transform) pipeline. Read more.
3 ways to ensure privacy in server-side Google Tag Manager
Ask most marketers why they’re moving to server-side tagging (sGTM), and they’ll give you the standard answer: to collect more data. They want to bypass ad blockers, extend cookie lifespans, […]
GA4 Measurement Protocol: Sending Server-Side Events with Webhooks
Have you ever wondered how to see refunds in GA4 or how to add (dis)qualified leads to GA4? This is where the GA4 Measurement Protocol really shines. The GA4 Measurement […]
Why you need a marketing data pipeline in 2026
It’s Monday morning. You take a sip of your first coffee and open Looker Studio as the weekly marketing performance meeting begins. Everyone is eagerly waiting for the numbers. You […]
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