Data Science & AI
At the Data Story, we believe the best solutions are often the simplest. Our approach prioritises clear and explainable Data Science & AI that are easy to understand, cost-efficient and scalable – without sacrificing accuracy. Businesses don’t need overly complex, opaque “black-box” models when understandable, effective solutions can deliver the same—or even better—results.
Below, you’ll find a general overview of our capabilities and the services that we offer. Our expertise extends further than the core services listed below: if your specific need isn’t listed here – do not hesitate to get in touch. We will tailor our Data Science & AI solutions to help you find the best solution for your unique data challenges.
Predictive Analytics & Forecasting
- Sales & Product Demand Forecasting
- Customer Churn Prediction
- Seasonality & Trend Analysis
- Customer Lifetime Value (CLV) Modeling
- Revenue Optimisation & Price Elasticity Modeling
Customer Segmentation & Personalisation
- Customer Segmentation
- Next-Best-Action Modeling
- Personalised Recommendations
Attribution & Marketing Optimisation
- A/B Testing & Optimisation Framework
- Attribution Modeling
- Customer Journey Mapping & Engagement Optimisation
- Personalised Recommendations
Governance, Strategy & Training
- Data Architecture & Infrastructure
- Strategy & Development
- Training, Upskilling & Workshops
What we do
Predictive Analytics & Forecasting
Sales & Product Demand Forecasting
Leverage historical data to predict revenue trends and inform business growth strategies. Predict product demand to optimize inventory levels and supply chain efficiency.
Customer Churn Prediction
Identify at-risk customers and develop retention strategies.
Seasonality & Trend analysis
Detect patterns in customer behaviour, enabling proactive business planning.
Customer Lifetime Value (CLV) modeling
Understand the long-term value of customers and tailor engagement strategies.
Revenue Optimization & Price Elasticity Modeling
Predict optimal pricing strategies.
What we do
Customer Segmentation & Personalisation
Customer Segmentation
Identify and group customers based on behaviour, demographics, preferences and purchasing habits to enable targeted marketing strategies and maximize ROI.
Personalised Recommendations
Provide personalised product and content recommendations to increase conversion and engagement, and increase cross-sell and upsell opportunities
Next-Best-Action Modeling
Predict what action will drive the most engagement or revenue at each customer touchpoint.
What we do
Attribution & Marketing Optimisation
Marketing Mix Modelling (MMM):
Measure the effectiveness of marketing channels to optimize budget allocation.
Attribution Modeling
Identify key channels and touchpoints driving conversions.
A/B Testing & Optimisation Framework
Implement automated testing to continuously improve marketing outcomes.
Customer Journey Mapping & Engagement Optimisation
Analyse customer behavioural patterns to refine business strategies.
What we do
Governance, Strategy & Training
Automated Data Quality Control
Implement automated rule generation and validation checks to enhance Data Quality.
Data Architecture & Infrastructure
Design scalable data infrastructure that supports analytics and reporting needs.
Strategy & Development
Provide strategic guidance and implementation support on developing data-driven business goals and strategies
Training, Upskilling & Workshops
Equip your team with the skills necessary to leverage data effectively.
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